My Role
Board Member, Graphic Designer, Social Media Content Strategist, Website Admin
Tools
Canva
Figma
Meta Business Suite
My Contributions
Implemented and managed brand experience through multi-channel design projects. Created email newsletter graphics that reached 500+ subscribers monthly and achieved a 60% open rate.
Created social media graphics to organize a letter campaign, resulting in over 150+ letters written by our supporters to advocate for better air quality policy in Austin.
Designed a responsive web page using Figma and Squarespace for a fundraiser of $100,000+, raising $3,000+ in one week and generating a 49% increase in week/week unique visitors.
Mentored 3 interns within the Communications Committee to plan and deliver multi-channel social media contents, garnering support for Rethink35’s campaigns.
In Short…
Rethink35 is a grassroots movement opposing the planned I-35 highway expansion plan in central Austin. They believe in people's freedom for movement, connection, and self-termination.
Aligning Rethink35's Digital Presence with Its Mission
As a volunteer-led movement, Rethink35's power hinges on inciting people to take actions. We need people to write letters to elected officials, show up to protests, and speak in front of the city council. Our newsletter and social media must create clear, moving, and action-driven messages that ignite actions.
Taking a Page From Marketing
The Hierarchy of Effects Model theorizes that people must become aware and understand a product before they can like or even decide to purchase it. Awareness and knowledge come before action. The theory still holds when it comes to advocacy. Afterall, how can we get people to show up, speak up, or donate if they before they understand an issue?
Key question
How can we frame complex concepts as simple yet relatable ideas that ignite actions?
That's the key question that I try to answer with every design projects I tackle at Rethink35, whether it's a social media campaign or information sheets for city council members.
Lawsuit key visual for newsletter, fundraiser platform, and social media campaign
Eye-Catching, Straightforward, and Action-Oriented Social Media Contents
For accounts of similar size, the median Instagram engagement rate is 4.0% and median reach per post is 463. This carousel I made outperformed in reach and engagement rate compared to the medians AND other posts from the account.
Print Designs
From 200+ pages document two a two-sided document, this document I designed provided clear direction and recommendation for city council members to fight for better transportation projects for Austinites
“
Meah is amazing to work with! She is a terrific problem-solver, asks thought-provoking questions and produces great work!
– Board Member of Rethink35