Samsung Social Media and Out-Of-Home Marketing Campaign
Multi-Channel Marketing for a Leading Global Brand
My Role
Graphic Designer
Client
Samsung Electronics
Tools
Adobe Suite (Photoshop, Illustrator, InDesign, Anime, After Effects)
My Contributions
Spearheaded the development of the first paid carousel design, earning accolades internally at Cheil and from Samsung, our client, achieving a 37.8% increase in CTR with the newly crafted carousel, outperforming three single-image ads.
Designed over 90 Out-of-home ads for 8 vendors, promoting Samsung products in high foot traffic locations across Texas such as the Domain in Austin, The Shops at Legacy in Plano, and the Galleria in Houston.
Designed 110+ organic social media assets across multiple channels to drive consumer engagement and promote products, generating 20,000+ views and 2,000+ likes with a single Instagram Reel.
In Short…
At Cheil, the marketing agency for Samsung Mobile USA, I took part in the Texas Number One campaign, localized multi-media advertisements targeting multiple consumer sectors in Texas. 6 months into my job I was promoted and appointed by my supervisor to join the newly formed social media team responsible for organic content creation of Samsung Mobile USA across platforms such as Instagram, Twitter, Facebook, YouTube, Reddit, and Twitch.
Homegrown Work with International Reach
The summer of 2020, where lockdowns and stay-at-home orders were in place to prevent the spread of COVID-19, Samsung, like many other brands, had to adapt to the situation. I joined Cheil, Samsung's marketing agency as one of the first junior designers they brought on board at their fast-growing new office in Plano, TX. Despite the challenges of working in an unprecedented time and as a fully remote team, we created award-winning works that connected with people.
Texas Number 1 Campaign
Picking the Lone Star State of mind
One of the first and biggest campaign that I worked on was the Texas Number 1 Campaign, in which our team of creative directors, art directors, copywriters, strategists, videographers, and designers created hyper-Texafied messaging across platforms to connect with Texans.
Texas Number 1 Campaign
Paid Social Media & Advertisements
A storyboard for a paid social media animation
A storyboard for an ad banner for Z Flip
Texas Number 1 Campaign
Out-Of-Home Advertisements
Despite the full campaign only running four months before the pandemic, Samsung was the only brand with positive market share in Texas in 2020.
Organic Social Media
An animation concept for the Z Flip organic social media post
The final deliverable
“
[Meah's] design was applauded both internally in Cheil and by our client, Samsung. Her execution was so effective that Samsung specifically referred to her work as a model for the other social media ads for that line of product.
– Cody Daniels, Creative Director at Cheil USA